DORSET CEREALS

Some more packaging that caught my eye, like the new Jordans range this looks more simplistic and luxurious with the types and colours used. 

BBQ BUDWEISER

why?

THIS WATER

"Our drinks are simple. We source the best quality ingredients and blend them in the simplest way. No fuss."

I like the descriptions on this range of drinks which tell you exactly what is in it.....

This Water is made from;

• spring water
• half a pomegranate
• 17 blackcurrants
• sugar
• 3 crushed lychees
• a dash of lemon juice

Also the overall look of the bottle is fun and fresh.

"Recent work has involved rebranding Innocent's Juicy Water range – a product that owes more to water than fruit which consequently felt awkward under the innocent name. The new brand – This Water – focuses on the ubiquity and versatility of water, and features a hand-scribbled observation and image on each pack. Its fresh and charming personality clearly references Innocent but also has the strength and versatility to move forward as its very own brand." The Design Council.

JORDANS NEW MAKEOVER

The entire range of Jordan's muesli cereal has recently been completely redesigned and launched in the supermarkets. The rest of the Jordan collection will be redesigned this year. The new packaging has a much more modern appeal, the logo has also been simplified to give a more modern touch. The aim of the new branding is to "focus on taste and present a 'unified identity' following an expansion to the range". Heres the old packaging, so you can see that significant improvements have been made.

VITAMIN WATER.

Since being back in the UK I've noticed that vitamin water is slowly beginning to appear on the shelves of cafes and shops. This was a huge product in Australia, and the copywriting on the bottles entertained me immediately. The Glaceau products are designed to address people who are aware of the importance of their health, supported by their slogan "hydrate responsibly". There is a great sense of humour behind the copywriting which is perfect for the young audience that the vibrant packaging is aimed at. The names add to the appeal too, instead of boring flavour names "blackcurrant", each flavour has been given an imaginative name to enhance the personality of that flavour and support the copy.

The look of the product is simple and distinct, making the product not only look good on the shelf but stand out from its competition along side it. The website also promotes the products in a great way, each flavour again has a distinct look (colour) and an animated illustration similar to the "coke side of life" imagery I have blogged previously.

There is plenty of information, and the same amount of humour and good writing packed into each page. The UKs page is slightly different but the same tone of voice is used, and in my opinion is just as sucessful and witty. The whole campaign lends itself to creating a personality for each flavour making for a successful and fun piece of branding.