NOISE FIVE LAUNCH

On Thursday evening of last week I attended the launch of Noise Five, the latest design book from ATTIK who have produced a series of Noise books over the last 20 years. It was an excellent opportunity to gain an insight into how the book was made and the design processes which have contributed to the finished product from the faces behind the book, from the designs, to paper stock to printing. As a student designer it was interesting to hear how much experimentation was involved in producing a book which has been in the making for 3 years and took 3 months to print.

After seeing a preview of Noise Five, it looks spectacular and I'm looking forward to getting my copy when it is released!!

THINK NOW, DESIGN LATER

I bought this book last weekend, written by Pete Barry who worked at Ogilvy in London on advertising concepts- an area Im looking into for dissertation. Its a great book, "structured to provide a complete course on advertising and a quick reference on particular topics, the book covers every aspect of the business, from how to write copy and choose a typeface to how agencies work, to the different strategies used for print, TV, film, and interactive media". A great feature of the book is Barry's sketches of some of the best adverts of all time, in an attempt to recreate big ads and show how important the concept is to the final outcome. He states that "without  a great concept you have nothing but mutton dressed as lamb". The books core lesson is that a great idea will last forever. 

BOOK

A brilliant book for anyone interested in the power of visual imagery. A collection of works from 100 designers across the world and their thoughts on graphic design. Thought provoking and enjoyable.