COSTA SUPERIOR COFFEE

The copy in this ad caught my eye in the Metro on Friday, Costa Coffee have launched their first national marketing campaign and in doing so have slated their coffee rival, Starbucks. Straplines such as, '7 out of 10 coffee lovers prefer Costa' and 'Sorry Starbucks, the people have voted' have been powerfully used across the campaign running through national press, online, regional outdoor and radio as well as in stores.

The attack on Starbucks may be justified as the straplines were developed from results of blind taste tests which were carried out and Costa came out on top, and are now spreading the word of their superiority.


Karmarama produced the Ads.

NOISE FIVE LAUNCH

On Thursday evening of last week I attended the launch of Noise Five, the latest design book from ATTIK who have produced a series of Noise books over the last 20 years. It was an excellent opportunity to gain an insight into how the book was made and the design processes which have contributed to the finished product from the faces behind the book, from the designs, to paper stock to printing. As a student designer it was interesting to hear how much experimentation was involved in producing a book which has been in the making for 3 years and took 3 months to print.

After seeing a preview of Noise Five, it looks spectacular and I'm looking forward to getting my copy when it is released!!

ABSOLUTE WHAT?

True to form with these "anti-adverts" against absolute vodka, Adbuster's have turned the advertising message around via parody and satire.

IMAGINATIVE SHOPPING LIST

came across this when I was looking on ilovetypography.com. Just thought it was quite a neat idea, nicely executed. Some really inspirational work on there if you like your typography!

HEAD AND SHOULDERS TYPOGRAPHIC ADVERT

Saatchi NY

ALISON CARMICHAEL

I blogged about her earlier when I came across some of her work, I have just taken a look at her website and there is some truly fantastic stuff on there. If your not familiar with her name you will definitely recognise some of her work ranging from press ads, poster ads, idents, book covers and moving image. Heres a few pieces of Alison's work, but you should take a look at her website.

WORDS LOOK SO MUCH NICER WHEN THEY'RE HAND LETTERED

Typographer Alison Carmichael created these posters as self promotional items for her work which she sent out to different agencies to promote herself, in doing so got recognised winning several awards and working on some great ads. This work is great, especially  the first one because it takes the viewer a while to realise what the word is. She is obviously very talented and not afraid to take a risk to stand out!

NEW HOVIS AD

I loved this advert the first the I saw it! Similar to the original famous Hovis ads this advert features a young boy buying a loaf and clutching it under his arm whilst he runs home. As the boys runs, the scenes change so that he is running through 12 decades of British history. Filled with memories, a fantastic sense of history and heritage this ad brings Hovis bang-upto-date.Take a look....

VITAMIN WATER.

Since being back in the UK I've noticed that vitamin water is slowly beginning to appear on the shelves of cafes and shops. This was a huge product in Australia, and the copywriting on the bottles entertained me immediately. The Glaceau products are designed to address people who are aware of the importance of their health, supported by their slogan "hydrate responsibly". There is a great sense of humour behind the copywriting which is perfect for the young audience that the vibrant packaging is aimed at. The names add to the appeal too, instead of boring flavour names "blackcurrant", each flavour has been given an imaginative name to enhance the personality of that flavour and support the copy.

The look of the product is simple and distinct, making the product not only look good on the shelf but stand out from its competition along side it. The website also promotes the products in a great way, each flavour again has a distinct look (colour) and an animated illustration similar to the "coke side of life" imagery I have blogged previously.

There is plenty of information, and the same amount of humour and good writing packed into each page. The UKs page is slightly different but the same tone of voice is used, and in my opinion is just as sucessful and witty. The whole campaign lends itself to creating a personality for each flavour making for a successful and fun piece of branding.

THINK NOW, DESIGN LATER

I bought this book last weekend, written by Pete Barry who worked at Ogilvy in London on advertising concepts- an area Im looking into for dissertation. Its a great book, "structured to provide a complete course on advertising and a quick reference on particular topics, the book covers every aspect of the business, from how to write copy and choose a typeface to how agencies work, to the different strategies used for print, TV, film, and interactive media". A great feature of the book is Barry's sketches of some of the best adverts of all time, in an attempt to recreate big ads and show how important the concept is to the final outcome. He states that "without  a great concept you have nothing but mutton dressed as lamb". The books core lesson is that a great idea will last forever. 

HARD ROCK

HP CREATIVE

HP give you some ideas of how to "Put your Old Printer to Better Use" to promote their trade it in facility when you buy one of their new printers.

NEED A COFFEE?

Some nice playful ads for McDonald's Coffee.

PUMA

This is an older campaign from Puma, but I thought it was a good example of how good photography, crisp presentation and excellent execution can make a particularly engaging piece of work out of an idea which does not appear to be overly strong. It shows that sometimes it is not all about the idea, but what you do with it is just as, if not more important for it to be successful. "New Stuff" is an immaculate campaign by Puma.

"New Stuff" Print








"New Stuff" Ads

A BAD EGG

Nulaid, a South African egg company teamed up with South African agency,The Jupiter Drawing Room, to produce this series of adverts which clearly aim to convince people that the have the ability to spot and prevent bad eggs going into circulation for sale. They only produce 'good eggs'!
They have used notorious characters to represent the 'bad eggs' giving the adverts a humorous style although some have argued that using this type of imagery is becoming abit repetitive in advertising at the moment, I still think it helps this advert communicate well.

BECKS CANVAS

In association with the Royal College of Art, Beck's Canvas places emerging contemporary artists in your hands. These bottles feature one of a series of four artworks, created by: Charlotte Bracegirdle, Simon Cunningham, Ritta Ikonen and Tom Price. This is a limited edition label and it is the first time the iconic green bottle’s original label has actually been replaced in mass-production since 1952 to give these emerging artists a chance to reach a wide audience.
Find out more on this and Beck's arts projects here.

BUSINESS TALK

Some creative business cards for designers, more original than what you usually see. Nice to see the attention to detail in something which seems so simple.

THE SONY METRO

Advertising Agency: Saatchi & Saatchi, Sydney, Australia. Very bold visual adverts for Sony of London, Sydney and New York tube stations. Replacing the destinations with band names. Simple concept cleverly executed. But have the headphones been overworked in adverts recently? I cant help but think of the ipod adverts. Either way, it communicates well with its audience.

REEF N' BEEF

“If it’s not Australian, it’s not on the menu.”

A series of ads for a new restaurant in Denmark specialising in Australian cuisine.

Advertising Agency: Saatchi & Saatchi

LOVE IT OR HATE IT

Everybody knows that when it comes to Marmite you either love it or you hate it! And marmite have cleverly decided to play on this when promoting their new Marmite snacks here in the UK with a series of adverts which can be taken two clear cut ways. The adverts boldly illustrate people either enjoying or throwing away the snacks. By rotating the page you can decide your own verdict on the product.