HEAD AND SHOULDERS TYPOGRAPHIC ADVERT

Saatchi NY

BEN FOLDS FIVE

Typographical video from album "Rockin' The Suburbs" in 2001

PUMA

This is an older campaign from Puma, but I thought it was a good example of how good photography, crisp presentation and excellent execution can make a particularly engaging piece of work out of an idea which does not appear to be overly strong. It shows that sometimes it is not all about the idea, but what you do with it is just as, if not more important for it to be successful. "New Stuff" is an immaculate campaign by Puma.

"New Stuff" Print








"New Stuff" Ads

KRONENBOURG BUBBLES

I saw this advert when I was at the cinema last week and it stuck in my mind. Kronenbourg 1664 is the new product being marketed and it is fantastic to see such a simple idea be executed in such a striking way. Bubbles! A quality of every beer/lager has been used, its USP being that the bubbles are actually smaller in Kronenbourg and therefore it tastes better. Paloma Reed and Nick O'Brien from M&C Saatchi are the masterminds behind this playful advert. A simple and effective concept.

R.E.M GET DIGITAL

R.E.M wanted a video that was "frantic and dense and not overly polished or fretted over" and that is just what animation and motion graphics agency Crush gave them.

The choreography between the imagery and the music are intrinsically linked through the timing of the beats and the flashes from one image to another. The lyrics, appearing as text on screen almost serve as a parody of previous music videos, for example Dylan's "Subterranean Homesick Blues" depicts a man in an alley holding up cue cards which could be compared to the amateurish style seen in Crush's video. Visuals included in the video such as computer file icons and desktop windows almost pay homage to D.I.Y home video editing software and the premise that anyone can create a music video.

All these effects, plus its low resolution pixelated quality and black and white imagery serve to create and enhance an unpolished and seemingly amateur aesthetic which not only fulfills the brief criteria but in itself becomes post modern in that its a music video is for one of the worlds biggest bands.

VISIT LONDON

This is London's first global advertising campaign which was launched in time with the end of the Beijing Olympics to celebrate how well our British athletes had done and begin creating interest in the 2012 games in London. This is the start of a £4million campaign for the Olympics. The London map is imposed onto the globe, promoting how the whole world is represented in England's capital city and encouraging people from allover to visit, thus promoting tourism to the city as well as excitement for the games. The campaign is largely going to be online for the international market, http://www.visitlondon.com.
Visit London chief executive James Bidwell said: “The campaign celebrates our city in a unique way, capturing our truly global status and underpinning the importance of London as the number one international tourist destination.” And of course boasting that is is the perfect place for the next games.
While looking into this campaign, I found this advert from last time London hosted the prestigious event which was interesting to see the "now and then" ads. It will be interesting to see how this campaign develops between now and 2012.

THE SCHWEPPES BURST

This advert was launched in Australia earlier this year by George Patterson Y&R agency in Melbourne. It instantly reminded me of the Sony Bravia Balls commercial so for me not a very original idea, however I still found myself watching it over and over as it still has that magical appeal. The expert slow motion filming, beautiful imagery and music give the advert an artistic quality that makes the viewer really capture the moment which is being created.

THE DARK KNIGHT

After hearing about the elaborate marketing campaign behind the release of The Dark Knight; one example being the "Why so Serious?" event where fans followed clues hidden around the city of San Diego, another, a fake "Gothem Times" distributed at various events giving insights into the film, I was more than keen to go and see if the new Batman film lived up to expectations. Full of exhilarating energy, style, dramatic action and engaging music, it is understandable how this movie stands to be the film of the year when it can only be described as a masterpiece of cinematography.