PUMA

This is an older campaign from Puma, but I thought it was a good example of how good photography, crisp presentation and excellent execution can make a particularly engaging piece of work out of an idea which does not appear to be overly strong. It shows that sometimes it is not all about the idea, but what you do with it is just as, if not more important for it to be successful. "New Stuff" is an immaculate campaign by Puma.

"New Stuff" Print








"New Stuff" Ads

THE GRUN COLLECTION

The Summer collection from Adidas has hit the shops, the "Grun Collection", (Grun being green in German), is a new line of trainers from Adidas set to increase environmental awareness. They are made from recyclable and natural materials, with the key values attached to the campaign being 'Made From', 'Recycled' and 'Reground'. When I first saw pictures of the new style 'green' trainers I wasn't too sure what I made of how they looked, all be it a brilliant idea, were they "stylish" enough for Adidas followers. However, after seeing some in the shops over the weekend I must admit that the trainers do have a certain vintage appeal about them and it is great to see a big company like Adidas supporting such an important message.