COSTA SUPERIOR COFFEE

The copy in this ad caught my eye in the Metro on Friday, Costa Coffee have launched their first national marketing campaign and in doing so have slated their coffee rival, Starbucks. Straplines such as, '7 out of 10 coffee lovers prefer Costa' and 'Sorry Starbucks, the people have voted' have been powerfully used across the campaign running through national press, online, regional outdoor and radio as well as in stores.

The attack on Starbucks may be justified as the straplines were developed from results of blind taste tests which were carried out and Costa came out on top, and are now spreading the word of their superiority.


Karmarama produced the Ads.

ABSOLUTE WHAT?

True to form with these "anti-adverts" against absolute vodka, Adbuster's have turned the advertising message around via parody and satire.

HEAD AND SHOULDERS TYPOGRAPHIC ADVERT

Saatchi NY

THIS WATER

"Our drinks are simple. We source the best quality ingredients and blend them in the simplest way. No fuss."

I like the descriptions on this range of drinks which tell you exactly what is in it.....

This Water is made from;

• spring water
• half a pomegranate
• 17 blackcurrants
• sugar
• 3 crushed lychees
• a dash of lemon juice

Also the overall look of the bottle is fun and fresh.

"Recent work has involved rebranding Innocent's Juicy Water range – a product that owes more to water than fruit which consequently felt awkward under the innocent name. The new brand – This Water – focuses on the ubiquity and versatility of water, and features a hand-scribbled observation and image on each pack. Its fresh and charming personality clearly references Innocent but also has the strength and versatility to move forward as its very own brand." The Design Council.

VITAMIN WATER.

Since being back in the UK I've noticed that vitamin water is slowly beginning to appear on the shelves of cafes and shops. This was a huge product in Australia, and the copywriting on the bottles entertained me immediately. The Glaceau products are designed to address people who are aware of the importance of their health, supported by their slogan "hydrate responsibly". There is a great sense of humour behind the copywriting which is perfect for the young audience that the vibrant packaging is aimed at. The names add to the appeal too, instead of boring flavour names "blackcurrant", each flavour has been given an imaginative name to enhance the personality of that flavour and support the copy.

The look of the product is simple and distinct, making the product not only look good on the shelf but stand out from its competition along side it. The website also promotes the products in a great way, each flavour again has a distinct look (colour) and an animated illustration similar to the "coke side of life" imagery I have blogged previously.

There is plenty of information, and the same amount of humour and good writing packed into each page. The UKs page is slightly different but the same tone of voice is used, and in my opinion is just as sucessful and witty. The whole campaign lends itself to creating a personality for each flavour making for a successful and fun piece of branding.

ANDRE JORDAN

Andre Jordan's funny postcards, doodles and stories are all on his website.

THE RULEBREAKER

Some copywriting on a wine label which amused me at the weekend....

Front: "The Rulebreaker- wine of Australia"
"This wine is a manifestation of Me. If you don't love the wine after trying it, then go back to beer." Signed 'Joe'.

Back: "Best wine in the Universe*" (* According to me)
"This wine has been made in protest to all those boring, bland, commercial, shoddy, pointless, overrated and homogenised wines on the market. I'm not going to bore you with talk about vines, barrels, what time we picked the grapes, how hard we crushed them, what my wife looks like or how many dogs I;ve got because frankly, who cares? I'm more interested in making great wine.I recently awarded myself "The Best Damn Wine In The Universe" medal. Because it is. And because I rock.
Here's my email address joe@bestdamnwine.com.
I read them all but I don't reply to idiots.
Oh, and for those who care, this wine is a punch blend of Chardonnay, Viognier, Verdelho, Traminer & Sauvignon Blanc."
Joe"

BRITISH TRANNY

RUSSIAN SPEAK

Propaganda style posters were used to advertise this Russian Beer Vodka, at first glance this poster appears to be in Russian. However, the placement of these ads is detrimental to the message, placed opposite the mirrors in the bathrooms of pubs and clubs the message becomes clear...in English "Real Men Don't Drink and Drive". A refreshingly different take on the don't drink and drive adverts that we are used to seeing.