I HAVE MOVED....

Now blogging HERE!!!

COSTA SUPERIOR COFFEE

The copy in this ad caught my eye in the Metro on Friday, Costa Coffee have launched their first national marketing campaign and in doing so have slated their coffee rival, Starbucks. Straplines such as, '7 out of 10 coffee lovers prefer Costa' and 'Sorry Starbucks, the people have voted' have been powerfully used across the campaign running through national press, online, regional outdoor and radio as well as in stores.

The attack on Starbucks may be justified as the straplines were developed from results of blind taste tests which were carried out and Costa came out on top, and are now spreading the word of their superiority.


Karmarama produced the Ads.

NOISE FIVE LAUNCH

On Thursday evening of last week I attended the launch of Noise Five, the latest design book from ATTIK who have produced a series of Noise books over the last 20 years. It was an excellent opportunity to gain an insight into how the book was made and the design processes which have contributed to the finished product from the faces behind the book, from the designs, to paper stock to printing. As a student designer it was interesting to hear how much experimentation was involved in producing a book which has been in the making for 3 years and took 3 months to print.

After seeing a preview of Noise Five, it looks spectacular and I'm looking forward to getting my copy when it is released!!

With the dissertation in now, the blogging is back!! :)

EXTRA COLD

ABSOLUTE WHAT?

True to form with these "anti-adverts" against absolute vodka, Adbuster's have turned the advertising message around via parody and satire.

IMAGINATIVE SHOPPING LIST

came across this when I was looking on ilovetypography.com. Just thought it was quite a neat idea, nicely executed. Some really inspirational work on there if you like your typography!

HEAD AND SHOULDERS TYPOGRAPHIC ADVERT

Saatchi NY

BEN FOLDS FIVE

Typographical video from album "Rockin' The Suburbs" in 2001

TYPOGRAPHY ARTWORK

ALISON CARMICHAEL

I blogged about her earlier when I came across some of her work, I have just taken a look at her website and there is some truly fantastic stuff on there. If your not familiar with her name you will definitely recognise some of her work ranging from press ads, poster ads, idents, book covers and moving image. Heres a few pieces of Alison's work, but you should take a look at her website.

DORSET CEREALS

Some more packaging that caught my eye, like the new Jordans range this looks more simplistic and luxurious with the types and colours used. 

WORDS LOOK SO MUCH NICER WHEN THEY'RE HAND LETTERED

Typographer Alison Carmichael created these posters as self promotional items for her work which she sent out to different agencies to promote herself, in doing so got recognised winning several awards and working on some great ads. This work is great, especially  the first one because it takes the viewer a while to realise what the word is. She is obviously very talented and not afraid to take a risk to stand out!

BBQ BUDWEISER

why?

NEW HOVIS AD

I loved this advert the first the I saw it! Similar to the original famous Hovis ads this advert features a young boy buying a loaf and clutching it under his arm whilst he runs home. As the boys runs, the scenes change so that he is running through 12 decades of British history. Filled with memories, a fantastic sense of history and heritage this ad brings Hovis bang-upto-date.Take a look....

THIS WATER

"Our drinks are simple. We source the best quality ingredients and blend them in the simplest way. No fuss."

I like the descriptions on this range of drinks which tell you exactly what is in it.....

This Water is made from;

• spring water
• half a pomegranate
• 17 blackcurrants
• sugar
• 3 crushed lychees
• a dash of lemon juice

Also the overall look of the bottle is fun and fresh.

"Recent work has involved rebranding Innocent's Juicy Water range – a product that owes more to water than fruit which consequently felt awkward under the innocent name. The new brand – This Water – focuses on the ubiquity and versatility of water, and features a hand-scribbled observation and image on each pack. Its fresh and charming personality clearly references Innocent but also has the strength and versatility to move forward as its very own brand." The Design Council.

COOL BRANDS

Portfolio of Britain's coolest brands.

JORDANS NEW MAKEOVER

The entire range of Jordan's muesli cereal has recently been completely redesigned and launched in the supermarkets. The rest of the Jordan collection will be redesigned this year. The new packaging has a much more modern appeal, the logo has also been simplified to give a more modern touch. The aim of the new branding is to "focus on taste and present a 'unified identity' following an expansion to the range". Heres the old packaging, so you can see that significant improvements have been made.

BARCLAYCARD NEW IDENT

The new logo is meant to project a global and modern image. The new ident will appear in different colours, but it is going to take at least 12 months to phase the old one out.
I think this ident looks much more confident and professional for a bank than the previous.

VITAMIN WATER.

Since being back in the UK I've noticed that vitamin water is slowly beginning to appear on the shelves of cafes and shops. This was a huge product in Australia, and the copywriting on the bottles entertained me immediately. The Glaceau products are designed to address people who are aware of the importance of their health, supported by their slogan "hydrate responsibly". There is a great sense of humour behind the copywriting which is perfect for the young audience that the vibrant packaging is aimed at. The names add to the appeal too, instead of boring flavour names "blackcurrant", each flavour has been given an imaginative name to enhance the personality of that flavour and support the copy.

The look of the product is simple and distinct, making the product not only look good on the shelf but stand out from its competition along side it. The website also promotes the products in a great way, each flavour again has a distinct look (colour) and an animated illustration similar to the "coke side of life" imagery I have blogged previously.

There is plenty of information, and the same amount of humour and good writing packed into each page. The UKs page is slightly different but the same tone of voice is used, and in my opinion is just as sucessful and witty. The whole campaign lends itself to creating a personality for each flavour making for a successful and fun piece of branding.