"YOU KNOW YOU'RE NOT THE FIRST"

Advertising Agency : BBDO Athens, Greece.

Sex sells but have BMW taken it too far? When I first saw this advert I laughed, but then it sunk in that this was a serious advert for BMW. The advert hasn't been released in the UK, just Greece and is quite clearly aimed at the male market. The advert for second hand BMW cars maybe effective, but is it appropriate?
I think as long as you don't take the advert to seriously it's okay but I expected more from a respectable company like BMW. It is easy to see why people, especially women, may take offense to this advert. Maybe it appeals more to the male mind, but come on, who wants sloppy seconds anyway?!