VISIT LONDON

This is London's first global advertising campaign which was launched in time with the end of the Beijing Olympics to celebrate how well our British athletes had done and begin creating interest in the 2012 games in London. This is the start of a £4million campaign for the Olympics. The London map is imposed onto the globe, promoting how the whole world is represented in England's capital city and encouraging people from allover to visit, thus promoting tourism to the city as well as excitement for the games. The campaign is largely going to be online for the international market, http://www.visitlondon.com.
Visit London chief executive James Bidwell said: “The campaign celebrates our city in a unique way, capturing our truly global status and underpinning the importance of London as the number one international tourist destination.” And of course boasting that is is the perfect place for the next games.
While looking into this campaign, I found this advert from last time London hosted the prestigious event which was interesting to see the "now and then" ads. It will be interesting to see how this campaign develops between now and 2012.