KRONENBOURG BUBBLES

I saw this advert when I was at the cinema last week and it stuck in my mind. Kronenbourg 1664 is the new product being marketed and it is fantastic to see such a simple idea be executed in such a striking way. Bubbles! A quality of every beer/lager has been used, its USP being that the bubbles are actually smaller in Kronenbourg and therefore it tastes better. Paloma Reed and Nick O'Brien from M&C Saatchi are the masterminds behind this playful advert. A simple and effective concept.