R.E.M GET DIGITAL

R.E.M wanted a video that was "frantic and dense and not overly polished or fretted over" and that is just what animation and motion graphics agency Crush gave them.

The choreography between the imagery and the music are intrinsically linked through the timing of the beats and the flashes from one image to another. The lyrics, appearing as text on screen almost serve as a parody of previous music videos, for example Dylan's "Subterranean Homesick Blues" depicts a man in an alley holding up cue cards which could be compared to the amateurish style seen in Crush's video. Visuals included in the video such as computer file icons and desktop windows almost pay homage to D.I.Y home video editing software and the premise that anyone can create a music video.

All these effects, plus its low resolution pixelated quality and black and white imagery serve to create and enhance an unpolished and seemingly amateur aesthetic which not only fulfills the brief criteria but in itself becomes post modern in that its a music video is for one of the worlds biggest bands.