Design Week announced this week that now under new management hardware store B&Q is looking to project its brand at women. Creative Director Lewis Moberly said that "Traditionally it has had a very masculine image, but B&Q is looking to position itself as more of a lifestyle retailer, recognising the importance of female consumers."B&Q wants to align itself in the market with other homeware stores such as John Lewis and Homebase. Its unsure as of yet who has been commissioned to do the re design but at the moment Im unsure if B&Q can ditch its image and appeal to a wider female audience in the same way that John Lewis does.
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