Wednesday, 3 September 2008

VESPA




Interested in illustration I was instantly attracted to the range of illustrative styles used in these ads. They aim to evoke peoples emotions through feelings and time, being an old popular product that alot of people are familiar with, driving home the message of how long Vespa scooters have been around. The copy "Spring is Here" suggest that spring time equals Vespa, and everyone should have one for Spring. Combined with the imagery, it gives people a positive vibe about what Spring could bring if they have a Vespa scooter.


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