

Savio Alphonso designed an entire campaign when developing ideas for the competition, symbols and applications which you can see on designbooms website. He submitted the first image, "embrace solar power" which was the winning symbol for DesignBooms "Love your Earth" competition.
Talkng about his work Savio says "no individual is capable of changing the world alone;however, it is possible for each of us to facilitate change in a small way. as a graphic
designer,I have responded to these issues by creating a series of universal pictographic symbols to raise consciousness about the social and environmental issues facing our global community. amidst the complexity of our accelerated lives, these simplified visual interpretations act as concise abbreviations promoting awareness. the symbols, designed to mimic logomarks for corporations, subvert the persuasive methods used in branding and advertising.they reach out to the viewer in a clear language more conducive to acceptance and believability."
This project was part of a University Exhibition in California where he studies, you can see more of his work on his website.
The pictograms Savio has created have a very simple aesthetic about them which is appealing. I can see these being successful if they were used to create awareness. As a student its good to see what other people out there in the same field are creating and how successful they are being.

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