PUMA

This is an older campaign from Puma, but I thought it was a good example of how good photography, crisp presentation and excellent execution can make a particularly engaging piece of work out of an idea which does not appear to be overly strong. It shows that sometimes it is not all about the idea, but what you do with it is just as, if not more important for it to be successful. "New Stuff" is an immaculate campaign by Puma.

"New Stuff" Print








"New Stuff" Ads